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Rethinking the retail experience: A Dean’s perspective

Published: 23 January 2019

As Dean Isabelle Bajeux continues to serve as Co-chair of the World Economic Forum’s Global Future Council on Consumption this week, she shares her thoughts on how retailers can keep pace with modern consumer’s needs.

“Startups may always be the first to push the envelope, but established retailers need to be fast followers,” she writes.

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