Note: This is the 2010鈥�2011 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click聽here to jump to the newest eCalendar.
Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2010, Winter 2011, Summer 2011
Instructors: Sarigollu, Emine; Mishra, Saurabh; Mathur, Sameer; Moscovitz, David Lewis; Cipriano, Mary Ann Lisa (Fall) Dotzel, Thomas; Qiu, Chun; Cyrius, Fabienne; Cipriano, Mary Ann Lisa; Royce, Charles (Winter) Royce, Charles (Summer)
- Continuing Education: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management