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Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2017, Winter 2018, Summer 2018
Instructors: Etemad, Hamid; Dotzel, Thomas; Han, DaHee; Dellar, Mary; Kim, Hee Ryung (Fall) Lu, Yi; Yang, Nathan; Royce, Charles; Soroka, Robert H S (Winter) Dellar, Mary; Lee, June Soo (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
