91Ë¿¹ÏÊÓƵ

Minerva Class Scheduling Visit for course dates & times.

important

Note: This is the 2022–2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

CMRK 320 Principles of Consumer Behaviour (3 unités)

Offered by: Global & Strategic Comm. (École d'éducation permanente)

Vue d'ensemble

CMRK : Foundational and emerging concepts of consumer behaviour. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.

Terms: Hiver 2023

Instructors: Gardner Gregory, Kevin (Winter)

Back to top